Melbourne based men's skincare brand for the modern man
Men's Botanics is a brand new Melbourne skincare brand with its focus being the health conscious, clean living man who wants to look after his skin but without fuss and definitely without chemicals. They offer a full range of mens skincare from face, eye and shave to a variety of multi product sets.
The design requirements for Men's Botanics were for a clean, simple and modern site with a basic black, white and grey palette. The images that the team provided were of the highest quality and needed to be the main focus of the site. We simply built the website framework out from the imagery instead of the other way around.
In addition we couldn’t look past the importance of mobile devices and the store was built with tablets and mobiles in mind, especially as a key demographic of a Men's Botanics customer - males in their 20's and 30's - are more likely to purchase on the move.
Social Media & Endorsements
The team at Men's Botanics are very keen on getting the name of their new range out there and have been active on social media since before the launch of the site particularly Instagram and Facebook. These two social media channels alone should generate them a lot of traffic and sales.
They have also engaged bloggers and magazines to promote the products with the first being an appearance in Men's Fitness magazine.
These methods are a sure fire way of them getting some quick early sales in and Men's Botanics should soon become a household name!
"Paul and the Insider Media team were a pleasure to deal with. All I we needed to do is provide them with a concise brief and they created a site that was exactly what I we envisaged and also represented the Men’s Botanics Brand of being clean and natural . When you are a new start up, you want to be sure you are working with a company that understands what is best practice in terms of website development, SEO and ecommerce." - Sam, Men's Botanics