The Insider Media team were fortunate enough this week to be invited along to the Salesforce World Tour event in Melbourne and after spending a full 12 hours there, we may have been exhausted, but we would do it again in a heartbeat. From influential speakers and a business expo to the new eurovision song being performed, a playground, a pool, a food bank packing station, popcorn, coffee carts, canapes, wine and beer...it was like Disneyland for our us!
If there is one thing for sure when it comes to online retail, Australian businesses and consumers have certainly played a ‘wait and see’ approach before embracing the e-commerce revolution. This could be seen as a smart move as it has enabled Australian business to not make the same mistakes some other early adopters overseas made.
The rise of social media in business, particular utilising Facebook, has revolutionised the way in which business can now communicate with its customers. Social media has quickly become one of the first ports of call to promote new products and services, distribute new press releases and even act as a customer service outlet to deal directly with customers.
One of the main reasons our team here at Insider Media Group love working with Shopify is that with the addition of third party apps available through the Shopify app store, any store can be taken to the next level with increased visitors, higher conversion rates and more control over inventory levels.
It is no secret that to grow a new brand and to penetrate new markets a successful social media campaign should be rank highly in importance as an amazing Shopify store or shiny new website. Unfortunately getting noticed on social media can be a long hard road with very little results and even though you are fully aware that you need to share great content with the world, you are also aware that it takes time and effort to make this work.
We may now live in a digital world but has convenience and price overtaken the need for good customer service? Our team of online retail consultants here at insider Media Group always give our clients sound advice before they launch a Shopify or Squarespace online e-commerce solution and our main motto is always give your customers the same experience they would expect if they had stepped into a bricks and mortar store.
To keep a website or online store fresh and up to date is now just as important, with keeping your business flowing and ahead in your field, as many other aspects of running a successful organisation.
We may be great at making online Shopify stores and Squarespace sites for small businesses, but without customers you have probably just kissed your development money away. Everyday we speak to clients who are thrilled with their new store and are ready for sales but come to us dismayed in a few weeks after they haven’t had any success.