Here at Insider Media Group our team are regularly faced with the same conundrum from clients once their new Shopify store has been built, designed and launched. Should a client use an agency for managing and running ongoing digital marketing campaigns or should they learn the techniques and conduct this in-house? There are pros and cons to deciding what route to take with much coming down to the time & cost required to implement marketing strategies and campaigns.
If there was any doubt that online retail is here to stay then the new 2018 e-commerce report from Australia Post should dismiss those fears. The report states that last year Australia enjoyed a whopping 18.7% increase in online spend that equals $21.7billion with 80% of the purchasing coming from local online stores rather than overseas.
As Shopify experts we don’t just consult on how a store should look, the best UX or the right way to encourage a customer to add to cart we also go a lot further to maximising your sales.We all know that not every visitor will make a purchase and we will know that you don’t get rich if your paid for marketing only generates one sale with no repeat business.
An established brand identity is a corporate super-weapon, a ticket to the elite business club. Few would dispute its importance, yet many fail to utilize it as a tool for reaching customers and securing an ample market share. It seems that the problem is that forging a swell brand poses a complex endeavor, one that puts a strain on the resources of the organization. After all, brand messages are not delivered just via advertising, products, and packaging. They are transmitted through people and business premises as well.
With many options now available to sell your wares from bricks and mortar stores, wholesale customers to online Shopify solutions managing inventory correctly can be a logistical nightmare. Thankfully there are now many third party solutions available to save you headaches and to manage inventory correctly and easily so you can concentrate on your business and achieving sales.
The type of business you are running can have a huge bearing on what marketing channels will be best to attract the right customers.
When designing a new Shopify store or a Wordpress brochure style website for our clients the question normally always arises just prior to launch and that is ‘What Marketing strategy do you and your team suggest?’
As previously talked about there are many pros and cons to working from home but for a new startup one of the major cons is staying motivated. For many small businesses and startups co-working seems the ideal middle ground between working from home and committing to a lengthy expensive office lease that comes with many other costly commitments.
For many small and new business’s including those that especially involve running an online store or consultancy, working from home has become extremely commonplace.
The advantages to working from home can often outweigh the negatives - the end of the daily commute, the zero office space costs plus more time to spend with the family can be a huge draw card but without a clear head and motivation it can be extremely tempting to find anything else to do that isn’t work.
