As Shopify experts we don’t just consult on how a store should look, the best UX or the right way to encourage a customer to add to cart we also go a lot further to maximising your sales.We all know that not every visitor will make a purchase and we will know that you don’t get rich if your paid for marketing only generates one sale with no repeat business.
So you have launched your new Shopify online store or your shiny new website and you're officially open for business and now you're wondering ‘why is Google not displaying my website’? It can be frustrating to see your site not appear on Google but it is worth remembering that Google has literally million of sites to index and things are done in an orderly fashion and good things take time.
Time and time again we ask our online retail clients the same question, “What is your marketing plan?" You may have designed the best range of jewellery & skincare or have the coolest range of T-Shirts but without a marketing plan it will be an uphill struggle simply relying on the hope that customers will just find your store and make a purchase.
The Insider Media team were fortunate enough this week to be invited along to the Salesforce World Tour event in Melbourne and after spending a full 12 hours there, we may have been exhausted, but we would do it again in a heartbeat. From influential speakers and a business expo to the new eurovision song being performed, a playground, a pool, a food bank packing station, popcorn, coffee carts, canapes, wine and beer...it was like Disneyland for our us!
We may be great at making online Shopify stores and Squarespace sites for small businesses, but without customers you have probably just kissed your development money away. Everyday we speak to clients who are thrilled with their new store and are ready for sales but come to us dismayed in a few weeks after they haven’t had any success.
A new business idea could be a one off original or a way of offering a new service in an established marketplace. Whether you are the former or the latter it is crucial that you gather appropriate market research before spending hard earned money on your new venture.
Since Facebook came into our lives in the early 2000’s no one apart from the money hungry investment bankers could see how revolutionary the social media application would be for the world of advertising.
Building and maintaining a list of potential customers is one of the most effective things a business can do to generate sales and improve profit margins especially when launching new products and services in a competitive marketplace.