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marketing

Navigate the Email Jungle

Navigate the Email Jungle

As Shopify experts we don’t just consult on how a store should look, the best UX or the right way to encourage a customer to add to cart we also go a lot further to maximising your sales.We all know that not every visitor will make a purchase and we will know that you don’t get rich if your paid for marketing only generates one sale with no repeat business.

Patience is a virtue, especially with Google

Patience is a virtue, especially with Google

So you have launched your new Shopify online store or your shiny new website and you're officially open for business and now you're wondering ‘why is Google not displaying my website’? It can be frustrating to see your site not appear on Google but it is worth remembering that Google has literally million of sites to index and things are done in an orderly fashion and good things take time.

Don't Underestimate The Mummy Blogger

Don't Underestimate The Mummy Blogger

Time and time again we ask our online retail clients the same question, “What is your marketing plan?" You may have designed the best range of jewellery & skincare or have the coolest range of T-Shirts but without a marketing plan it will be an uphill struggle simply relying on the hope that customers will just find your store and make a purchase.

A Force To Be Reckoned With

A Force To Be Reckoned With

The Insider Media team were fortunate enough this week to be invited along to the Salesforce World Tour event in Melbourne and after spending a full 12 hours there, we may have been exhausted, but we would do it again in a heartbeat. From influential speakers and a business expo to the new eurovision song being performed, a playground, a pool, a food bank packing station, popcorn, coffee carts, canapes, wine and beer...it was like Disneyland for our us!

No Marketing? No Sales.

No Marketing? No Sales.

We may be great at making online Shopify stores and Squarespace sites for small businesses, but without customers you have probably just kissed your development money away. Everyday we speak to clients who are thrilled with their new store and are ready for sales but come to us dismayed in a few weeks after they haven’t had any success.

Know your Target Market

A new business idea could be a one off original or a way of offering a new service in an established marketplace. Whether you are the former or the latter it is crucial that you gather appropriate market research before spending hard earned money on your new venture.