We may be great at making online Shopify stores and Squarespace sites for small businesses, but without customers you have probably just kissed your development money away. Everyday we speak to clients who are thrilled with their new store and are ready for sales but come to us dismayed in a few weeks after they haven’t had any success.
A new business idea could be a one off original or a way of offering a new service in an established marketplace. Whether you are the former or the latter it is crucial that you gather appropriate market research before spending hard earned money on your new venture.
So you have launched your new digital marketing campaign for your business and you are starting to get some great traffic and sales and all seems to be right in the world.
Building and maintaining a list of potential customers is one of the most effective things a business can do to generate sales and improve profit margins especially when launching new products and services in a competitive marketplace.