The Insider Media team were fortunate enough this week to be invited along to the Salesforce World Tour event in Melbourne and after spending a full 12 hours there, we may have been exhausted, but we would do it again in a heartbeat. From influential speakers and a business expo to the new eurovision song being performed, a playground, a pool, a food bank packing station, popcorn, coffee carts, canapes, wine and beer...it was like Disneyland for our us!
It is no secret that to grow a new brand and to penetrate new markets a successful social media campaign should be rank highly in importance as an amazing Shopify store or shiny new website. Unfortunately getting noticed on social media can be a long hard road with very little results and even though you are fully aware that you need to share great content with the world, you are also aware that it takes time and effort to make this work.
We may be great at making online Shopify stores and Squarespace sites for small businesses, but without customers you have probably just kissed your development money away. Everyday we speak to clients who are thrilled with their new store and are ready for sales but come to us dismayed in a few weeks after they haven’t had any success.
Its been a long time coming but it looks like Twitter will soon be rolling out an integration with Shopify to allow merchants to add buy buttons to their tweets.
Since Facebook came into our lives in the early 2000’s no one apart from the money hungry investment bankers could see how revolutionary the social media application would be for the world of advertising.
Building and maintaining a list of potential customers is one of the most effective things a business can do to generate sales and improve profit margins especially when launching new products and services in a competitive marketplace.