As Shopify experts we don’t just consult on how a store should look, the best UX or the right way to encourage a customer to add to cart we also go a lot further to maximising your sales.
We all know that not every visitor will make a purchase and we will know that you don’t get rich if your paid for marketing only generates one sale with no repeat business.
All online storeowners, whether they are using Shopify or any other platform, needs to maximise the power of email marketing. Email marketing can be used to attract more sales, let customers know about sales and special offers in addition to general communication so that your store is alive!
Effective email marketing can be a jungle. Here at Insider Media our team have always leant towards Mailchimp due to its ease of compatibility and the ability to create amazing email templates with ease but is it right for your business?
Our team recently discovered a great website www.emailtooltester.com/en/ that compares, reviews and road tests many email automation tools so that you can get a great idea of what is right for your particular business and organisation.
Of course we can help you get started with email marketing with whatever platform you decide to use, but at least the email tool tester gives you more information to make an informed decision.
For more information on email marketing please contact our expert team here at Insider Media Group.