An established brand identity is a corporate super-weapon, a ticket to the elite business club. Few would dispute its importance, yet many fail to utilize it as a tool for reaching customers and securing an ample market share. It seems that the problem is that forging a swell brand poses a complex endeavor, one that puts a strain on the resources of the organization. After all, brand messages are not delivered just via advertising, products, and packaging. They are transmitted through people and business premises as well.
A shifting interior landscape
Modern offices look way different than the sterile cubicles of the past. This seismic shift does not echo just the volatility of aesthetic preferences or changing work patterns. It is rooted in something much deeper and more meaningful. Namely, the driving force behind this amazing transformation is the realization that a physical office is an embodiment of a workplace culture and values that the organization stands for. As such, it is the bedrock of business experience for employees, associates, and stakeholders.
Nowadays, it is clear that branding an office space brings forth numerous and far-reaching benefits. Tech behemoths like Google and Facebook are certainly leading the way to the future and others are making an effort to follow suit. I have seen many amazing office interiors in Sydney and local companies seem to be highly determined to prove themselves unique and ahead of the pack. Even eCommerce businesses that are not dependent on brick-and-mortar sites are able to reap benefits from office remodeling.
The medium is the message
Physical space always evokes an emotional response and conveys a certain message. Thus, those who mean to get a hold of branding have to master the art of visual storytelling. This brings us to the point that branding the workspace is an integral part of an internal communication strategy. Of course, the messages that a physical environment emits are absorbed indirectly, but absorbed nevertheless. Hence, one of the chief tasks is to identify key messages and find a way to translate them into a physical form.
So, how does one exactly reflect the culture of the organization in an office space? Well, there is a slew of ways to pull this off: ergonomic furniture pieces, wall art, color palette, chill out areas, well-designed workstations, digital installations, plant life, etc. The list does not end here as we have witnessed extraordinary projects such as indoor farms, green walls, and entertainment rooms. In any event, all these elements are supposed to contribute to nurturing an immersive brand experience.
Pieces of the puzzle
A surefire way to bind all these pieces into one cohesive puzzle is to focus on things like displaying historic imagery, company logo, momentous milestones, and where it all began. Still, one cannot just dwell in the past: It is also necessary to look into the future and propel employees towards it. Highlighting a vision helps everyone understand where the company is headed and how to get there.
Furthermore, note that the layout of the space should be aligned with the corporate culture. Here, it only makes sense to set yourself apart from others. Be bold and strive to inspire people and foster a sense of belonging to the company. Bear in mind that the business environment must strongly support both work habits and the wellbeing of employees. Well-designed offices are the hubs of working life and have a profound impact on one’s motivation, engagement, and productivity.
What is more, the way that a space is set up affects creativity levels as well as productivity and collaboration. An open office plan is an obvious example of a layout that encourages employees to interact, bond, and share. Such branded spaces are the birthplace of success, environments where knowledge is spread and initiatives launched. They empower companies to harness the full potential of their resources, mainly manpower.
Ahead of the curve
So, there is little doubt about the value of transforming your offices into enlightening, uplifting, and inspiring places. You have a chance to prompt workers to get their creative juices flowing and embrace the core mission and values. Shift and lift a business culture to create emotional connections and embed the organization’s goals and aspirations. Adhere to interior design trends and keep an eye on what is brewing around the corner. Drive business success in the best and most organic way possible and gain a vital competitive advantage.