We may now live in a digital world but has convenience and price overtaken the need for good customer service?
Our team of online retail consultants here at insider Media Group always give our clients sound advice before they launch a Shopify or Squarespace online e-commerce solution and our main motto is always give your customers the same experience they would expect if they had stepped into a bricks and mortar store.
So how do you offer a great shopping experience online?
- Images, Images and more Images – always provide as many high-resolution images as you can, try your products in different angles, close up and on models. Let customers have a great idea of how its going to look and feel so that they can feel confident in their purchase.
- Please Explain – offer detailed explanations of all your product items including materials used, sizes and size options. The more information provided the higher chance of a sale and less chance of a return.
- Service with a smile – you may not be face to face with your customer but that doesn’t mean you can’t engage with your customer to answer any questions they may have. Apart from email always look to offer a contact number (freephone if possible) or just as effective a live chat window on your online store so that customers can interact with you and your team to cover any areas of concern the customer may have.
- Simplicity rules ok – This may seem obvious but keep your delivery options and returns policy as simple as possible. No one wants to try and pass a law or accountancy degree to purchase online. If you keep it simple you will win more customers and more sales
The above are just a few ways you can help increase sales and give your customers a more traditional shopping experience. For more information on taking your online store to the next level talk to one of our retail consultants here at Insider Media Group.