We may be great at making online Shopify stores and Squarespace sites for small businesses, but without customers you have probably just kissed your development money away.
Everyday we speak to clients who are thrilled with their new store and are ready for sales but come to us dismayed in a few weeks after they haven’t had any success.
Even if you are an established brand you need to get your message across. SEO will make you rise among your peers and Social Media will bring awareness but there is nothing like good plain old marketing.
So many startups these days think that it is a case of build it and they will come. In theory that is ok but in practice it also requires the building of a marketing campaign and then they will come.
With so many options for E-commerce and small business available there is no excuse to not having a suitable campaign. From traditional marketing methods of print marketing, Radio advertising and TV to more modern and affordable methods like Google Adwords, Email marketing, Blog banner advertising and Facebook Ads.
When getting prepared for a great new business or E-commerce site, make a business plan, put together a marketing budget, talk to a digital agency such as the expert team here at Insider Media Group to deliver succesful campaigns then build it all and they will come.