An established brand identity is a corporate super-weapon, a ticket to the elite business club. Few would dispute its importance, yet many fail to utilize it as a tool for reaching customers and securing an ample market share. It seems that the problem is that forging a swell brand poses a complex endeavor, one that puts a strain on the resources of the organization. After all, brand messages are not delivered just via advertising, products, and packaging. They are transmitted through people and business premises as well.
With many options now available to sell your wares from bricks and mortar stores, wholesale customers to online Shopify solutions managing inventory correctly can be a logistical nightmare. Thankfully there are now many third party solutions available to save you headaches and to manage inventory correctly and easily so you can concentrate on your business and achieving sales.
The type of business you are running can have a huge bearing on what marketing channels will be best to attract the right customers.
When designing a new Shopify store or a Wordpress brochure style website for our clients the question normally always arises just prior to launch and that is ‘What Marketing strategy do you and your team suggest?’
As previously talked about there are many pros and cons to working from home but for a new startup one of the major cons is staying motivated. For many small businesses and startups co-working seems the ideal middle ground between working from home and committing to a lengthy expensive office lease that comes with many other costly commitments.
For many small and new business’s including those that especially involve running an online store or consultancy, working from home has become extremely commonplace.
The advantages to working from home can often outweigh the negatives - the end of the daily commute, the zero office space costs plus more time to spend with the family can be a huge draw card but without a clear head and motivation it can be extremely tempting to find anything else to do that isn’t work.
So you have launched your new Shopify online store or your shiny new website and you're officially open for business and now you're wondering ‘why is Google not displaying my website’? It can be frustrating to see your site not appear on Google but it is worth remembering that Google has literally million of sites to index and things are done in an orderly fashion and good things take time.
The excitement of an online retailer seeing a visitor add a product to a cart can quickly be turned to disappointment when the customer abandons the cart and disappears.
No matter how good your Shopify store may look, the reality is that studies show that over 60% of carts are abandoned and this can occur for a variety of reasons. From unclear shipping rates or complicated checkout process to simply being that the customer was interrupted when making a purchase and simply shut down the screen.
Time and time again we ask our online retail clients the same question, “What is your marketing plan?" You may have designed the best range of jewellery & skincare or have the coolest range of T-Shirts but without a marketing plan it will be an uphill struggle simply relying on the hope that customers will just find your store and make a purchase.
The Insider Media team were fortunate enough this week to be invited along to the Salesforce World Tour event in Melbourne and after spending a full 12 hours there, we may have been exhausted, but we would do it again in a heartbeat. From influential speakers and a business expo to the new eurovision song being performed, a playground, a pool, a food bank packing station, popcorn, coffee carts, canapes, wine and beer...it was like Disneyland for our us!
If there is one thing for sure when it comes to online retail, Australian businesses and consumers have certainly played a ‘wait and see’ approach before embracing the e-commerce revolution. This could be seen as a smart move as it has enabled Australian business to not make the same mistakes some other early adopters overseas made.
The rise of social media in business, particular utilising Facebook, has revolutionised the way in which business can now communicate with its customers. Social media has quickly become one of the first ports of call to promote new products and services, distribute new press releases and even act as a customer service outlet to deal directly with customers.
One of the main reasons our team here at Insider Media Group love working with Shopify is that with the addition of third party apps available through the Shopify app store, any store can be taken to the next level with increased visitors, higher conversion rates and more control over inventory levels.
It is no secret that to grow a new brand and to penetrate new markets a successful social media campaign should be rank highly in importance as an amazing Shopify store or shiny new website. Unfortunately getting noticed on social media can be a long hard road with very little results and even though you are fully aware that you need to share great content with the world, you are also aware that it takes time and effort to make this work.
We may now live in a digital world but has convenience and price overtaken the need for good customer service? Our team of online retail consultants here at insider Media Group always give our clients sound advice before they launch a Shopify or Squarespace online e-commerce solution and our main motto is always give your customers the same experience they would expect if they had stepped into a bricks and mortar store.