An established brand identity is a corporate super-weapon, a ticket to the elite business club. Few would dispute its importance, yet many fail to utilize it as a tool for reaching customers and securing an ample market share. It seems that the problem is that forging a swell brand poses a complex endeavor, one that puts a strain on the resources of the organization.After all,brand messages are not delivered just via advertising, products, and packaging. They are transmitted through people and business premises as well.
With many options now available to sell your wares from bricks and mortar stores, wholesale customers to online Shopify solutions managing inventory correctly can be a logistical nightmare. Thankfully there are now many third party solutions available to save you headaches and to manage inventory correctly and easily so you can concentrate on your business and achieving sales.
Co-working spaces have exploded over the past few years, sweeping across the business world as a pristine breath of fresh air. There is a wide array of reasons that facilitate their success: Networking opportunities, reduced costs, ample amenities, prime flexibility, you name it.
The type of business you are running can have a huge bearing on what marketing channels will be best to attract the right customers.
When designing a new Shopify store or a Wordpress brochure style website for our clients the question normally always arises just prior to launch and that is ‘What Marketing strategy do you and your team suggest?’
For most managers of e-commerce stores it can be hard knowing what to send in an email to customers and potential customers and when to send them. In reality there really is only 3 types of emails that need to be sent to keep your customers engaged and to keep upping your conversion rates.
As previously talked about there are many pros and cons to working from home but for a new startup one of the major cons is staying motivated. For many small businesses and startups co-working seems the ideal middle ground between working from home and committing to a lengthy expensive office lease that comes with many other costly commitments.
For many small and new business’s including those that especially involve running an online store or consultancy, working from home has become extremely commonplace.
The advantages to working from home can often outweigh the negatives - the end of the daily commute, the zero office space costs plus more time to spend with the family can be a huge draw card but without a clear head and motivation it can be extremely tempting to find anything else to do that isn’t work.
So you have launched your new Shopify online store or your shiny new website and you're officially open for business and now you're wondering ‘why is Google not displaying my website’? It can be frustrating to see your site not appear on Google but it is worth remembering that Google has literally million of sites to index and things are done in an orderly fashion and good things take time.
The excitement of an online retailer seeing a visitor add a product to a cart can quickly be turned to disappointment when the customer abandons the cart and disappears.
No matter how good your Shopify store may look, the reality is that studies show that over 60% of carts are abandoned and this can occur for a variety of reasons. From unclear shipping rates or complicated checkout process to simply being that the customer was interrupted when making a purchase and simply shut down the screen.
One of the greatest challenges for online retailers is getting a conversion from store browser to customer and with more people surfing via mobile devices it is essential to offer a streamlined checkout process to encourage sales.